The article aims to explore the present evolution stage of the mobile marketing service market in Romania. Central part of the article is the exploratory research based on in-depth interviews with major specialists in mobile marketing services. The main objectives of the research were to study:...

People have various motivations for becoming an entrepreneur. A common assumption is that entrepreneurs in deprived or remote regions are more likely to be motivated by necessity, as employment opportunities are limited and people have little to lose in starting their own business. However,...

In settings of high fertility and high HIV prevalence, individuals are making fertility decisions while simultaneously trying to avoid or manage HIV. We sought to increase our understanding of how individuals dually manage HIV risk while attempting to achieve their fertility goals as part of the...

The goal of the present article is to explore a major change in the quality management of a distinct category of services, respectively the qualitative research. The essence of the change consists in the creation of an international standard aiming to increase the quality and professionalism of...

Purpose The purpose of this study is to offer a better understanding of contemporary consumer behaviour. This study relates to the complex and value-laden phenomenon of “gift-giving” from the perspective of bicultural consumers. The focus was on the gift-giving practices of Chinese...

This paper about research into marketing strategies has been conducted across different countries, and the perceptions and attitudes of senior managers concerned with marketing have been sought through a planned qualitative research programme of interviews. The focus on marketing spans the...

Purpose – The purpose of this study is to examine, through the lens of entrepreneurial marketing theory, everyday business practices of small-scale winemakers in a challenging small wine region in the USA. Design/methodology/approach – In-depth interviews and participant observations were...

The assessment of Rural Development Policy results and impacts is a very difficult and complicated process owing to the compound and multisectoral nature of the countryside. It is assumed that the assessment of Rural Development Programme impacts, in the way it is applied nowadays, is not able...

Purpose This study aims to determine the factors and dynamic systems behaviour of essential medicine stockout in public health-care supply chains. The authors examine the constraints and effects of mental models on medicine stockout to develop a dynamic theory of medicine availability towards...

Based on the assumption that employees want more personal control over their career development, organizations are currently pursuing the implementation of career development programmes at an unprecedented rate. In reality, however, employees appear reluctant to assume increased responsibility...