Harzing, Anne-Wil; Baldueza, Joyce; Barner-Rasmussen, … - In: International Business Review 18 (2009) 4, pp. 417-432
We propose solutions to two recurring problems in cross-national research: response style differences and language bias. In order to do so, we conduct a methodological comparison of two different response formats--rating and ranking. For rating, we assess the effect of changing the commonly used...