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Customer value of shared mobility services : comparing the main value drivers across two different sharing models and public transport

Wannow, Stefanie; Haupt, Martin; Schleuter, Dominik - 2021

Persistent link: https://www.econbiz.de/10014633627

Customer empowerment and engagement behaviours influencing value for FinTech customers : an empirical study from India

Kini, Archana Nayak; Basri, Savitha - In: Organizations and markets in emerging economies 14 (2023) 1/27, pp. 83-109

The article aims to study the impact of consumer empowerment on customer engagement behaviours (CEBs) and their effect on customer value in the FinTech industry of India. A cross-sectional analytical study was carried out to collect data from 380 Indian FinTech app users using a survey...

Persistent link: https://www.econbiz.de/10014534670

Customer value-oriented business education in the post-covid era : the case of MBA programs in Russia

Gerasimenko, Valentina V.; Kurbatskii, Aleksei N.; … - In: Population and economics : PE 6 (2022) 3, pp. 59-79

Persistent link: https://www.econbiz.de/10014249618

Determinants of customer patronage of fast food outlets in Benin City

Okolie, Ugo Chuks; Udom, Idongesit David - In: Journal of economics and management research 10 (2021), pp. 74-99

Persistent link: https://www.econbiz.de/10013349637

A serial mediation model for investigating the impact of e-CRM services on customer loyalty in the Indian healthcare industry

Singh, Pratyancha; Kumar, Vinod; Kataria, Sonia - In: Journal of relationship marketing : innovations and … 22 (2023) 1, pp. 62-86

Persistent link: https://www.econbiz.de/10013549034

Consumer Behavior in Practice : Strategic Insights for the Modern Marketer

Chan, Eugene Y. - 2024

Introduction to this Text -- PART 1 -- Chapter 1: Consumer Decision Making Strategies -- PART 2 -- Chapter 2: Advertising -- Chapter 3: Pricing -- Chapter 4: Brand Loyalty -- Chapter 5: Emotional Marketing -- PART 3 -- Chapter 6: Luxury Consumer Behavior -- Chapter 7: Digital Consumer Behavior...

Persistent link: https://www.econbiz.de/10014478777

A comparative study of generations X, Y, Z in food purchasing behavior : the relationships among customer value, satisfaction, and Ewom

Wahyuningsih; Nasution, Hanny; Yeni, Yulia Hendri; … - In: Cogent business & management 9 (2022) 1, pp. 1-20

The COVID-19 pandemic has fundamentally changed many aspects of lives, including business and consumer behaviour. This study investigates Gen-X, Gen-Y, and Gen-Z in their change in food purchasing behaviour during the pandemic. Further, the study examines the relationships among customer value,...

Persistent link: https://www.econbiz.de/10014436257

A conceptual framework for customer value management

Pedreño-Santos, Ana; García-Madariaga, Jesús - In: Revista de marketing y publicidad : revista semestral (2022) 5, pp. 43-65

Persistent link: https://www.econbiz.de/10014388781

The interplay between customers' incidental and integral affects in value experience

Sandberg, Birgitta; Hurmerinta, Leila; Leino, Henna M - In: Marketing theory 22 (2022) 4, pp. 519-538

Persistent link: https://www.econbiz.de/10013435572

Understanding segment-specific key drivers to guide strategy : the impact of value on key drivers of relative satisfaction

Perkins-Munn, Tiffany; Evans, Heather; Buoye, Alexander; … - In: Journal of creating value 8 (2022) 2, pp. 284-305

Persistent link: https://www.econbiz.de/10014581509