the wine market in Japan. The results suggest significant differences between consumer groups in terms of awareness of the … actually apply to risk communications. This study aims to analyze consumer preferences for antioxidant-free wine and suggest a …, consumers who recognize food additive dangers placed significant additional value on wine without antioxidants. On the other …

Japanese wine consumers, explores the validity of existing generic consumer segmentation of the Japanese market, and considers … its suitability to predict wine-purchasing behavior. The importance of product choice factors used in the wine …. The Japanese consumers’ preference for country-of-origin (COO) wine brands is shown to differ considerably, depending on …