The highly competitive environment in India, with the advantage of organized retail growth, has produced the need for loyal consumers for each store. In order to be competitive, retailers must identify the determinants of customer loyalty and the perceived importance of such determinants to the...

In spite of having very good growth potential, retail in India is passing through turbulent times and therefore, differentiation becomes very essential. There are various players in apparel segment in terms of lifestyle format. These apparel players deliver almost the same thing as their...