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Market, entrepreneurial, and technology orientations : impact on innovation and firm performance

Kocak, Akin; Carsrud, Alan L.; Oflazoglu, Sonyel - In: Management decision : MD 55 (2017) 2, pp. 248-270

Persistent link: https://www.econbiz.de/10011707733

Technology capabilities, marketing capabilities and innovation ambidexterity

Zang, Jinjuan; Li, Yuan - In: Technology analysis & strategic management 29 (2017) 1, pp. 23-37

Persistent link: https://www.econbiz.de/10011710051

The effect of market orientation and technology orientation on industry 4.0 technologies and market performance : role of innovation capability

Gangwani, Kishore Kumar; Bhatia, Manjot Singh - In: Industrial marketing management : the international … 118 (2024), pp. 231-241

Persistent link: https://www.econbiz.de/10014531702

Impact of market orientation on technological innovation

Xu, Zhoucan - In: Internet finance and digital economy : advances in …, (pp. 417-431). 2024

Persistent link: https://www.econbiz.de/10014534186

Social Media in Virtual Marketing

Jalees, Tariq; Tariq, Huma; Zaman, Syed Imran; Alam … - 2016

Social media usage in the world and especially in Pakistan has a high growth due to which it (social media) has a potential of becoming an effective marketing tool. Despite its comparatively low cost and significance, marketers are not effectively utilizing social media. Thus the aim of this...

Persistent link: https://www.econbiz.de/10014035175