chapter 1 Introduction -- chapter 2 Proactiveness in the rm -- chapter 3 Proactiveness toward customers -- chapter 4 Developing radical innovations -- chapter 5 Customer-related proactiveness in the case innovations -- chapter 6 A modi?ed framework of customer-related proactiveness during the...

Expanding markets for clean and efficient technologies will increase energy security and help to reduce greenhouse gas emissions. But many promising technologies are still too expensive or face other obstacles to commercial deployment. Realising the potential for a cleaner and more secure energy...

With the rise of virtual reality, augmented reality, the internet of things and more, customers are more engaged, more involved, and easier to reach than ever;while being inundated with increasing amounts of marketing material. This straightforward guide takes you through these new technologies...

Technology introduction -- Innovation as a business process -- Understanding innovation solutions -- Impact on firms -- Creating new products and services -- Capturing the benefits of innovation -- Capture learning from innovation -- Influence on consumers -- Open innovation and collaboration --...

The advertising universe is changing rapidly. New communication technologies such as live streaming, gaming, social media and social networking sites, online brand communities and blogs have given advertisers new platforms to communicate and promote their messages. Two remarkable phenomena are...