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IMC: an integrative review
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Marketing management
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Kitchen, Philip J.
213
Tafesse, Wondwesen
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26
Schultz, Don E.
16
Eagle, Lynne
13
Foroudi, Pantea
11
Truong, Yann
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Eagle, Lynne C.
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Korneliussen, Tor
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McColl, Rod
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Bulmer, Sandy
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Kerr, Gayle
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Lindgreen, Adam
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Cuomo, Maria Teresa
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Gupta, Suraksha
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Kitchen, Philip James
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Kim, Ilchul
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Kimmel, Allan J.
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Li, Tao
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Porcu, Lucia
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Proctor, Tony
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Rose, Lawrence C.
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Sharifah Faridah Syed Alwi
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Siano, Alfonso
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Wien, Anders
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Foroudi, Mohammad M.
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Qualitative Market Research: An International Journal
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Competitiveness Review: An International Business Journal
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ECONIS (ZBW)
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Integrated brand marketing and measuring returns
Kitchen, Philip J.
- In:
Integrated brand marketing and measuring returns
,
(pp. 1-8)
.
2010
Persistent link: https://www.econbiz.de/10003988768
Saved in:
2
Editorial : variability in marketing communications reserach and an editorial request for replication studies
Kitchen, Philip J.
- In:
Journal of marketing communications
22
(
2016
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011536024
Saved in:
3
Marketing metaphors and metamorphosis : an introduction
Kitchen, Philip J.
- In:
Marketing : metaphors and metamorphosis
,
(pp. 1-9)
.
2008
Persistent link: https://www.econbiz.de/10003746793
Saved in:
4
Editorial: in memory of Don E. Schultz
Kitchen, Philip J.
- In:
Journal of marketing communications
26
(
2020
)
6
,
pp. 571-574
Persistent link: https://www.econbiz.de/10012263747
Saved in:
5
Diversity, dimensionality, distinctiveness
Kitchen, Philip J.
- In:
Journal of marketing communications
24
(
2018
)
1
,
pp. 1-2
Persistent link: https://www.econbiz.de/10011852907
Saved in:
6
The diversity of advertising formats and the need to revisit the empirical bases of IMC : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
4
,
pp. 329-330
Persistent link: https://www.econbiz.de/10011743957
Saved in:
7
Editorial: the complexities of online/offline communications
Kitchen, Philip J.
- In:
Journal of marketing communications
23
(
2017
)
2
,
pp. 111-112
Persistent link: https://www.econbiz.de/10011706418
Saved in:
8
A wide dimensionality of subject matter
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
4
,
pp. 315-316
Persistent link: https://www.econbiz.de/10014294850
Saved in:
9
ELM, warning labels, product form(s), unmentionable subjects ads, mobile advertising : scope for future research and testing alternate scenarios : editorial
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
5
,
pp. 431-432
Persistent link: https://www.econbiz.de/10014321978
Saved in:
10
Digital does not stand alone ... the road to further critical analysis lies open
Kitchen, Philip J.
- In:
Journal of marketing communications
29
(
2023
)
6
,
pp. 533-534
Persistent link: https://www.econbiz.de/10014454793
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