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The emergence of opinion leaders in a networked online community : a dyadic model with time dynamics and a heuristic for fast estimation
Lu, Yingda; Jerath, Kinshuk; Singh, Param Vir - In: Management science : journal of the Institute for … 59 (2013) 8, pp. 1783-1799
Persistent link: https://www.econbiz.de/10009788985
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Is Core-Periphery Network Good for Knowledge Sharing? A Structural Model of Endogenous Network Formation on a Crowdsourced Customer Support Forum
Lu, Yingda; Singh, Param Vir; Sun, Baohong - 2015
Many companies have adopted technology driven social learning platforms such as social CRM (crowdsourcing customer support from customers) to support knowledge sharing among customers. A number of these self-evolving online customer support communities have reported the emergence of a...
Persistent link: https://www.econbiz.de/10014142813
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The impact of subscription reciprocity on charitable content creation and sharing : evidence from Twitter on giving Tuesday
Tan, Xue; Lu, Yingda; Tan, Yong - In: MIS quarterly 45 (2021) 2, pp. 535-562
Persistent link: https://www.econbiz.de/10012631368
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Direct and indirect spillovers from content providers' switching : evidence from online livestreaming
Zhao, Keran; Lu, Yingda; Hu, Yuheng; Hong, Yili - In: Information systems research : ISR 34 (2023) 3, pp. 847-866
Persistent link: https://www.econbiz.de/10014383677
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The role of data-based intelligence and experience on time efficiency of taxi drivers : an empirical investigation using large-scale sensor data
Lu, Yingda; Wang, Youwei; Chen, Yuxin; Xiong, Yun - In: Production and operations management : the flagship … 32 (2023) 11, pp. 3665-3682
Persistent link: https://www.econbiz.de/10014430891
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Microblogging replies and opinion polarization : a natural experiment
Lu, Yingda; Wu, Junjie; Tan, Yong; Chen, Jian - In: MIS quarterly 46 (2022) 4, pp. 1901-1936
Persistent link: https://www.econbiz.de/10013556543
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Ignoring your best customer? : an investigation of customer satisfaction, customer retention and their financial impact
Sun, Baohong; Wilcox, Ronald T.; Zhu, Ting - In: Profit maximization through customer relationship …, (pp. 87-116). 2008
Persistent link: https://www.econbiz.de/10003754264
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A dynamic model of brand choice when price and advertising signal product quality
Erdem, Tülin; Keane, Michael P.; Sun, Baohong - In: Marketing science : the marketing journal of the … 27 (2008) 6, pp. 1111-1125
Persistent link: https://www.econbiz.de/10003791802
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An empirical investigation of the dynamic effect of Marlboro's permanent pricing shift
Chen, Tao; Sun, Baohong; Singh, Vishal - In: Marketing science : the marketing journal of the … 28 (2009) 4, pp. 740-758
Persistent link: https://www.econbiz.de/10003885059
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Why do consumers buy extended service contracts?
Chen, Tao; Kalra, Ajay; Sun, Baohong - In: Journal of consumer research : JCR ; an … 36 (2009/10) 4, pp. 611-623
Persistent link: https://www.econbiz.de/10003919309