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An empirical analysis of consumer purchase behavior of base products and add-ons given compatibility constraints

Liu, Xiao; Derdenger, Timothy; Sun, Baohong - In: Marketing science : the marketing journal of the … 37 (2018) 4, pp. 569-591

Persistent link: https://www.econbiz.de/10011916556

Quantifying the impact of social influence on the information technology implementation process by physicians : a hierarchical Bayesian learning approach

Hao, Haijing; Padman, Rema; Sun, Baohong; Telang, Rahul - In: Information systems research : ISR 29 (2018) 1, pp. 25-41

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How does competition affect exploration vs. exploitation? : a tale of two recommendation algorithms

Cao, H. Henry; Ma, Liye; Ning, Z. Eddie; Sun, Baohong - In: Management science : journal of the Institute for … 70 (2024) 2, pp. 1029-1051

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The Emergence of Opinion Leaders in a Networked Online Community: A Dyadic Model with Time Dynamics and a Heuristic for Fast Estimation

Lu, Yingda; Jerath, Kinshuk; Singh, Param Vir - In: Management science : journal of the Institute for … 59 (2013) 8, pp. 1783-1799

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Headquarter and Subsidiaries : Analyzing a Social Media Platform Within MNCs

Lu, Yingda; Sun, Baohong; Kekre, Sunder; Flad, Marc - 2019

Knowledge sharing and knowledge transfer within the corporation form an important source of knowledge capital within multinational corporations (MNCs). With the development of social media technologies, more and more MNCs are adopting knowledge sharing platform to facilitate the knowledge...

Persistent link: https://www.econbiz.de/10014104717