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Resale pricing as part of franchisor know-how

Perrigot, Rozenn; López-Fernández, Begoña; Basset, Guy; … - In: Journal of Business & Industrial Marketing 35 (2020) 4, pp. 685-698

Purpose: As franchisees are independent entrepreneurs, one important part of the business format that franchisors are not allowed to impose on their franchisees is resale prices. They are only allowed to indicate a recommended or a maximum price. This study aims to look further into the...

Persistent link: https://www.econbiz.de/10012277224

Retailing in France: overview and key trends ; what's up?

Cliquet, Gérard; Picot-Coupey, Karine; Basset, Guy; … - In: European retail research 22 (2008), pp. 177-205

Persistent link: https://www.econbiz.de/10003818172

Multi-channel communication : the case of Subway attracting new franchisees in France

Perrigot, Rozenn; Basset, Guy; Cliquet, Gérard - In: International journal of retail & distribution management 39 (2011) 6, pp. 434-455

Persistent link: https://www.econbiz.de/10009240876

Uniformity in franchising : a case study of a french franchise network with several franchisees having their own website

Perrigot, Rozenn; Basset, Guy; Briand, Danièle; … - In: Journal of marketing channels : ... distribution … 20 (2013) 1/2, pp. 99-119

Persistent link: https://www.econbiz.de/10009731436

Antecedents of early adoption and use of social media networks for stakeholder communications : evidence from franchising

Perrigot, Rozenn; Kacker, Manish; Basset, Guy; Cliquet, … - In: Journal of small business management : JSBM ; a joint … 50 (2012) 4, pp. 539-565

Persistent link: https://www.econbiz.de/10009658103

Network uniformity and risk of reclassification of the franchise contract

Perrigot, Rozenn; Basset, Guy; Briand, Danièle; … - In: International journal of retail & distribution management 42 (2014) 10, pp. 884-901

Persistent link: https://www.econbiz.de/10010422008

Conflict management capabilities in franchising

Perrigot, Rozenn; López-Fernández, Begoña; Basset, Guy - In: Journal of retailing and consumer services 63 (2021), pp. 1-11

Persistent link: https://www.econbiz.de/10012665897

Resale prices in franchising : insights from franchisee perspectives

Perrigot, Rozenn; Basset, Guy; Meiseberg, Brinja - In: The journal of product & brand management 25 (2016) 7, pp. 663-675

Persistent link: https://www.econbiz.de/10011616254

Franchisees facing online sales in a European legal context

Basset, Guy; Perrigot, Rozenn; Cliquet, Gérard - 2018

Persistent link: https://www.econbiz.de/10012227568

"Conflict-performance assumption" or "performance-conflict assumption" : insights from franchising

Perrigot, Rozenn; López-Fernández, Begoña; Basset, Guy - In: Journal of retailing and consumer services 55 (2020), pp. 1-10

Persistent link: https://www.econbiz.de/10012268839