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Does brand love last forever? : a study on Turkey's lovemarks
Ceyhan, Ayben; Yozgat, Uğur - In: Emerging Markets Journal : EMAJ 11 (2021) 1, pp. 76-85
Persistent link: https://www.econbiz.de/10012659904
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Entrepreneurial marketing and social value creation in Turkish art industry : an ambidextrous perspective
Özdemir, Özge Gökbulut - In: Journal of research in marketing and entrepreneurship : JRME 15 (2013) 1, pp. 39-60
Persistent link: https://www.econbiz.de/10009788054
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Transformation of the industry in a brand new normal : media, music, and performing arts
Tetik, Tuna (ed.); Sezgin, Bülent (ed.);  … - 2022
Persistent link: https://www.econbiz.de/10012887452
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Developing a conceptual model for repurchase intention in the performing arts: the roles of emotion, core service and service delivery
Hume, Margee - In: International journal of arts management 10 (2008) 2, pp. 40-55
Persistent link: https://www.econbiz.de/10003737785
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Effects of arousal, dominance, and their interaction on pleasure in a cultural environment
Miniero, Giulia; Rurale, Andrea; Addis, Michela - In: Psychology & marketing 31 (2014) 8, pp. 628-634
Persistent link: https://www.econbiz.de/10010399722
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Mediating effect of store attachment in formation of store emotions and patronage through art and culture sponsorship in retailing
Shin, Jong-Kuk; Park, Minsook - In: Journal of global scholars of marketing science : … 24 (2014) 4, pp. 441-452
Persistent link: https://www.econbiz.de/10010438482
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Research in arts marketing : evolution and future directions
Colbert, François; St-James, Yannik - In: Psychology & marketing 31 (2014) 8, pp. 566-575
Persistent link: https://www.econbiz.de/10010399728
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Advertising in contemporary consumer culture
De Burgh-Woodman, Helene - 2018
Persistent link: https://www.econbiz.de/10011812942
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Advertising in Contemporary Consumer Culture
De Burgh-Woodman, Helene - 2018
marketing and advertising. Drawing from consumer culture theory, film and media studies, the author presents an expansive …-edge, interdisciplinary perspective for researchers, academics, and practitioners working in marketing communications, advertising, and media …
Persistent link: https://www.econbiz.de/10012396423
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The feelings of consumer guilt : a phenomenological exploration
Özhan Dedeoğlu, Ayla; Kazançoğlu, Ipek - In: Journal of business economics and management 11 (2010) 3, pp. 462-482
Persistent link: https://www.econbiz.de/10008839917