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International journal of advertising : the review of marketing communications
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Online damage control : the effects of proactive versus reactive webcare interventions in consumer-generated and brand-generated platforms
Noort, Guda van
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-140
Persistent link: https://www.econbiz.de/10009569267
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2
Perceived expertise vs. perceived trustworthiness : the suppressed effect of source type on review attitude
Willemsen, Lotte M.
;
Neijens, Peter C.
;
Bronner, Fred
- In:
Breaking new ground in theory and practice
,
(pp. 425-438)
.
2011
Persistent link: https://www.econbiz.de/10009380993
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3
Program-involvement effects on commercial attention and recall of successive and embedded advertising
Moorman, Marjolein
;
Willemsen, Lotte M.
;
Neijens, Peter C.
- In:
Journal of advertising : official publication of the …
41
(
2012
)
2
,
pp. 25-38
Persistent link: https://www.econbiz.de/10009659328
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4
Spot-on creativity : creativity biases and their differential effects on consumer responses in (non-)real-time marketing
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter C.
; …
- In:
Journal of interactive marketing : a quarterly …
53
(
2021
),
pp. 15-31
Persistent link: https://www.econbiz.de/10012502841
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5
Let's get real (time)! : the potential of real-time marketing to catalyze the sharing of brand messages
Willemsen, Lotte M.
;
Mazerant, Komala
;
Kamphuis, Anne-Lise
- In:
International journal of advertising : the quarterly …
37
(
2018
)
5
,
pp. 828-848
Persistent link: https://www.econbiz.de/10012492593
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6
Online Damage Control: The Effects of Proactive Versus Reactive Webcare Interventions in Consumer-generated and Brand-generated Platforms
van Noort, Guda
;
Willemsen, Lotte M.
- In:
Journal of interactive marketing : a quarterly …
26
(
2012
)
3
,
pp. 131-141
Persistent link: https://www.econbiz.de/10009983950
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7
Topical Advertising in enduring events : the role of timing and creativity in engagement with social media brand messages during COVID-19
Mazerant, Komala
;
Willemsen, Lotte M.
;
Neijens, Peter
; …
- In:
International journal of advertising : the review of …
41
(
2022
)
8
,
pp. 1411-1432
Persistent link: https://www.econbiz.de/10013484584
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8
Striving for more than just profit : examining the relationship between cause-related brand posts and social media engagement
Snoeij, Sanne Smit
;
Mazerant, Komala
;
Klaassen, Kristel
; …
- In:
Advances in Advertising Research XIV : Harder, Better, …
,
(pp. 229-242)
.
2024
Persistent link: https://www.econbiz.de/10015064339
Saved in:
9
Attention battle : the abilities of brand, visual, and text characteristics of the ad to draw attention versus the diverting power of the direct magazine context
Boerman, Sophie C.
;
Smit, Edith G.
;
Meurs, Lex van
- In:
Breaking new ground in theory and practice
,
(pp. 297-312)
.
2011
Persistent link: https://www.econbiz.de/10009381012
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10
Using eye tracking to understand the effects of brand placement disclosure types in television programs
Boerman, Sophie C.
;
Reijmersdal, Eva A. van
;
Neijens, …
- In:
Journal of advertising : official publication of the …
44
(
2015
)
3
,
pp. 196-207
Persistent link: https://www.econbiz.de/10011313252
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