Similar Search Results

Haenlein, Michael; Libai, Barak - In: Journal of marketing 77 (2013) 3, pp. 65-80

Persistent link: https://www.econbiz.de/10009747827

Dost, Florian; Phieler, Ulrike; Haenlein, Michael; … - In: Journal of marketing 83 (2019) 2, pp. 62-81

Persistent link: https://www.econbiz.de/10012175889

Haenlein, Michael; Libai, Barak; Muller, Eitan - In: International journal of research in marketing : IJRM ; … 40 (2023) 2, pp. 342-361

Persistent link: https://www.econbiz.de/10014316589

Libai, Barak - In: Journal of service research : JSR 14 (2011) 3, pp. 275-276

Persistent link: https://www.econbiz.de/10009383384

Haenlein, Michael - In: European management journal 30 (2012) 4, pp. 293-294

Persistent link: https://www.econbiz.de/10009574615

Haenlein, Michael - In: European management journal 33 (2015) 3, pp. 157-159

Persistent link: https://www.econbiz.de/10011311586

Haenlein, Michael - In: Handbook of research on customer equity in marketing, (pp. 118-136). 2015

Persistent link: https://www.econbiz.de/10010483493

Haenlein, Michael - 2004 - 1. Aufl.

Persistent link: https://www.econbiz.de/10002470525

Haenlein, Michael - In: International journal of research in marketing : IJRM ; … 30 (2013) 3, pp. 236-248

Persistent link: https://www.econbiz.de/10009779989

Haenlein, Michael - In: Marketing letters : a journal of research in marketing 22 (2011) 1, pp. 15-29

Persistent link: https://www.econbiz.de/10009125080