Targeting revenue leaders for a new product
Year of publication: |
2013
|
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Authors: | Haenlein, Michael ; Libai, Barak |
Published in: |
Journal of marketing. - Thousand Oaks, CA : Sage Publishing, ISSN 0022-2429, ZDB-ID 218318-3. - Vol. 77.2013, 3, p. 65-80
|
Subject: | Produktentwicklung | New product development | Virales Marketing | Viral marketing | Zielgruppe | Target group | Kundenwert | Customer value | Soziales Netzwerk | Social network | Agentenbasierte Modellierung | Agent-based modeling |
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