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Measuring integrated marketing...
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Consumer behaviour
42
Konsumentenverhalten
39
Marketing management
35
Marketingmanagement
34
Marketing
29
Brand management
28
Markenführung
27
Brand image
22
Markenimage
21
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19
Public relations
19
Relationship marketing
19
Beziehungsmarketing
16
Communication
16
Internet marketing
14
Kommunikation
14
Online-Marketing
14
Marketing communications
12
Social Web
12
Social web
12
Öffentlichkeitsarbeit
12
Corporate reputation
11
Firmenimage
11
Werbung
11
Corporate culture
10
Customer satisfaction
10
International marketing
10
Kundenzufriedenheit
10
Brand equity
9
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Online retailing
9
Online-Handel
9
United Kingdom
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Advertising effects
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Internationales Marketing
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English
246
Undetermined
48
Spanish
2
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Kitchen, Philip J.
213
Barrio-García, Salvador del
33
Kitchen, Philip
26
Porcu, Lucia
25
Alcántara-Pilar, Juan Miguel
17
Schultz, Don E.
16
Crespo-Almendros, Esmeralda
13
Eagle, Lynne
13
Foroudi, Pantea
11
Truong, Yann
10
Eagle, Lynne C.
9
McColl, Rod
9
Ahmad, Syed Zamberi
6
Bulmer, Sandy
6
Hawkins, Jacinta
6
Kerr, Gayle
6
Lindgreen, Adam
6
Tourky, Marwa
6
Cuomo, Maria Teresa
5
Gupta, Suraksha
5
Kanso, Ali
5
Kitchen, Philip James
5
Melewar, T. C.
5
Papasolomou, Ioanna
5
del Barrio-García, Salvador
5
Basir, Mohd Sah
4
Del Barrio-García, Salvador
4
Foroudi, Mohammad Mahdi
4
Grimes, Anthony
4
Kim, Ilchul
4
Kimmel, Allan J.
4
Li, Tao
4
Muñoz-Leiva, Francisco
4
Proctor, Tony
4
Rose, Lawrence C.
4
Sharifah Faridah Syed Alwi
4
Siano, Alfonso
4
Burgmann, Inga
3
Foroudi, Mohammad M.
3
Liébana-Cabanillas, Francisco
3
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IGI Global
1
Palgrave Macmillan <Firma>
1
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Journal of marketing communications
25
European Journal of Marketing
18
Marketing Intelligence & Planning
15
Journal of business research : JBR
13
Marketing intelligence & planning
13
European journal of marketing : EJM
11
Journal of advertising research
8
International journal of advertising : the quarterly review of marketing communications
7
Qualitative Market Research: An International Journal
6
Working paper / Department of Commerce, College of Business, Massey University
6
Corporate Communications: An International Journal
5
Journal of strategic marketing
5
The marketing review
5
EuroMed journal of business
4
International journal of market research : JMRS ; the journal of the Market Research Society
4
Qualitative market research : an international journal
4
ADMAP : for decisionmakers in advertising, marketing, media, planning & research
3
EuroMed Journal of Business
3
Journal of Business Strategy
3
Journal of business strategy
3
The future of marketing : critical 21st century perspectives
3
A reader in marketing communications
2
Advances in marketing, customer relationship management, and e-services (AMCRMES) book series
2
Analyzing the cultural diversity of consumers in the global marketplace
2
Corporate communications : an international journal
2
Corporate reputation review : an international journal
2
Economic research
2
European Research on Management and Business Economics (ERMBE)
2
European research on management and business economics
2
International Journal of Bank Marketing
2
International journal of hospitality management
2
International journal of management and marketing research : IJMMR
2
Journal of Product & Brand Management
2
Journal of Small Business and Enterprise Development
2
Journal of consumer policy : consumer issues in law, economics and behavioural sciences
2
Journal of retailing and consumer services
2
Journal of the Market Research Society : JMRS
2
The journal of consumer marketing
2
The journal of product & brand management
2
Wine Economics and Policy
2
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ECONIS (ZBW)
156
Other ZBW resources
68
OLC EcoSci
49
USB Cologne (EcoSocSci)
12
EconStor
5
RePEc
4
BASE
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201
Integrated marketing communications : a primer
Kitchen, Philip J.
;
De Pelsmacker, Patrick
-
2004
Persistent link: https://www.econbiz.de/10004787481
Saved in:
202
Marketing mind prints
Kitchen, Philip J.
(
contributor
); …
-
2004
Persistent link: https://www.econbiz.de/10004800039
Saved in:
203
The rhetoric and reality of marketing : an international managerial approach
Kitchen, Philip J.
(
contributor
)
-
2003
Persistent link: https://www.econbiz.de/10004778857
Saved in:
204
Will agencies ever "get" (or understand) IMC?
Kitchen, Philip J.
;
Schultz, Don E.
;
Kim, Ilchul
;
Han, …
- In:
European journal of marketing : EJM
38
(
2004
)
11-12
,
pp. 1417-1436
Persistent link: https://www.econbiz.de/10006078814
Saved in:
205
Brand equity and brand vulnerability: The impact of gray marketing-parallel importing on brand equity and values
Eagle, Lynne
;
Kitchen, Philip J.
;
Rose, Lawrence
; …
- In:
European journal of marketing : EJM
37
(
2003
)
10
,
pp. 1332-1349
Persistent link: https://www.econbiz.de/10006083319
Saved in:
206
Public Relations: A Rationale for Its Development and Usage within UK Fast-moving Consumer Goods Firms
Kitchen, Philip J.
- In:
European journal of marketing : EJM
27
(
1993
)
7
,
pp. 53
Persistent link: https://www.econbiz.de/10006106413
Saved in:
207
Information processing: A critical literature review and future research directions
Kitchen, Philip J.
;
Spickett-Jones, Graham
- In:
International journal of market research : JMRS ; the …
45
(
2003
)
1
,
pp. 73-98
Persistent link: https://www.econbiz.de/10006694881
Saved in:
208
Innovatel Straight path to quality, customer delight and competitive advantage
Schumann, P.
;
Westwood, D.
;
Kitchen, Philip J.
- In:
Journal of the Market Research Society : JMRS
37
(
1995
)
1
,
pp. 81-84
Persistent link: https://www.econbiz.de/10006709264
Saved in:
209
Managing and marketing services in the 1990s
Teare, Richard
;
Moutinho, Luiz
;
Morgan, Neil
;
Kitchen, …
- In:
Journal of the Market Research Society : JMRS
36
(
1994
)
3
,
pp. 261-264
Persistent link: https://www.econbiz.de/10006711410
Saved in:
210
Regulatory Oversight or Lack of Foresight? Implications for Product Recall Policies and Procedures
Eagle, Lynne
;
Rose, Lawrence C.
;
Kitchen, Philip J.
; …
- In:
Journal of consumer policy : consumer issues in law, …
28
(
2005
)
4
,
pp. 433-460
Persistent link: https://www.econbiz.de/10006749758
Saved in:
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