Purpose: The purpose of this paper is to locate the role of local standard setters in institutional complexity, where multiple sources of pressure for change and continuity coexist. The existing research does not fully explore this since it tends to illustrate the way in which a particular...

In contrast to previous research, this paper illustrates a process in which institutional entrepreneurs play less significant roles in creating a new practice. We drew on a historical case study that deals with the emergence of a new practice of emphasizing fashionable design of a type of...