Purpose – Globalization of management education seems to have become the natural way to go for management and business schools. Almost every week one can find in the specialized press another announcement about an overseas campus, a new international partnership or a major research tie up. But...

Purpose – Research on the internationalisation of retailing has been mainly focused on market entry issues. This paper attempts to examine the internationalisation process from an international marketing perspective using Spanish fashion retailer Zara as a case study....

Purpose – The purpose of this paper is to provide a theory‐based framework that informs a fashion retailer's entry mode choice into a foreign market. Design/methodology/approach – Aspects of transaction cost, bargaining, resource based, and internationalization theories were integrated to...

Purpose – The purpose of this paper is to understand the market entry dynamics of foreign banks in China. Design/methodology/approach – The paper employs multi‐method approaches combining both questionnaires survey data and qualitative interviews. Also, integration of internalization...

Purpose – The purpose of this paper is to critically examine higher education (HE) internationalisation in terms of international recruitment and academic collaboration, with a focus on market entry strategies and programme delivery methods, and to define an education‐specific dynamic...

The article gives an introduction to the wine market in China and outlines its development. It goes on to identify the key issues which need to be addressed in order to enter the market successfully. These revolve, tactically, around effective mangement of the 4 P's, with distribution and...