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trends in event management research -- Event innovation induced corporate branding -- "We've never measured it, but it brings … disability sport event legacies -- Identifying antecedents and outcomes of festival satisfaction -- How to create a profitable … boothscape? -- The event and festival life cycle - developing a new model for a new context -- The effects of festival attendees …
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Introduction -- Part One Technology Application Tourism Fairs, Festivals and Events in Asia: Theoretical Discussions -- Part Two Technology Application Tourism Fairs, Festivals and Events in Asia: Influential Factors -- Part Three Technology Application Tourism Fairs, Festivals and Events in...
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