Much new work has been undertaken in the field of strategic management in recent years. Corporate planning, especially popular in the 1980s, has given way to new and dynamic management models. Similarly, various techniques for making organisations more effective such as ‘management by...

Contemporary organisations rely on a wide range of publics or stakeholder groups in order to achieve their corporate objectives. The specific publics involved vary from organisation to organisation and situation to situation but typically include customers/clients, end users,...

This paper explores the role which the public relations function can play in assisting organisations to manage their interface with the environment and, in particular, with their key stakeholders. The paper examines the conceptual arguments concerning the importance of the boundary‐spanning...

Public relations (PR) has outgrown national borders. In Europe it is an anachronism to think of national frontiers and this will be even more so with the single European currency. People and industry will cross and ignore national borders just as they now ignore county, ‘land’ or...

The concept of relationship marketing is established in the general management and marketing literature. Almost all of the thinking and practice has emanated exclusively from marketing scholars and practitioners. A contribution towards better understanding the communication issues is presented...

Through good time and bad, few companies have been so prominently and constantly in the public eye as AT&T. As the company’s executive vice president of public relations, Dick Martin was not simply a fly on the wall in the company’s most senior counsels, but a full participant in their...

Purpose – This paper examines the communication strategies organization, and tactics of Google as corporate executives and staff planned and began executing the company's global expansion strategy with entry into the Chinese market. Design/methodology/approach – The paper takes the form of a...

Purpose – To explore the value of internal communication in strategic planning. Design/methodology/approach – Personal viewpoint. Findings – Effective internal communications is an important element in the development and implementation of business strategy. Research by the institute for...

Purpose This study aims to analyse the position of women in public relations (PR), using Bourdieu's habitus. The study also draws from works on women in journalism on the ‘bloke-ification’ or a situation where women have to behave like men to succeed, thus becoming one of the boys due to...

All company employees in the transport and distribution industry should be marketing‐oriented. The importance of PR and marketing practices and strategies for the industry are analysed and the concept of competitive benchmarking is introduced with a step‐by‐step exercise.