This book demonstrates the challenges for Corporate Communications in the era of the Industrial Internet and the Internet of things, and how companies can adapt their communication strategies to meet them. The Industrial Internet and the Internet of Things herald a transformation in our economy,...

Industrie 4.0 and the Internet of Things have been positioned on the international stage as important initiatives of a promising future: Who is dealing in data from the digital factory? Germany has its “Plattform Industrie 4.0”, China “Made in China 2025” and the USA the “Industrial...

Digitalisierung als Wettbewerbsvorteil nutzen, profitable Geschäftsmodelle und Smart Services entwickeln. Mit diesem Werk erhalten Sie konkrete Lösungsvorschläge und umfassende Handlungsempfehlungen, wie Sie Ihren Dienstleistungsbereich ausbauen oder gewinnbringende Angebote entwickeln...

Part1: International Business Trends and Practices in the New Digital Age -- Chapter 1: Role and Importance of Information Technology in Global Business today -- Chapter 2: Changing face of International Business in the new Information Age 4.0 -- Chapter 3: International Production and Digital...