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Introduction: Building corporate identity, image and reputation in the digital era
Melewar, T. C.; Dennis, Charles; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 3-8). 2022
Persistent link: https://www.econbiz.de/10012609365
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Corporate identity : definition and component
Foroudi, Mohammad Mahdi; Foroudi, Pantea; Balmer, John M.T. - In: Building corporate identity, image and reputation in …, (pp. 11-74). 2022
Persistent link: https://www.econbiz.de/10012609368
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Managing marketing competencies : a framework for understanding antecedents of marketing capability and its relation to company's core competencies
Foroudi, Pantea; Foroudi, Mohammad Mahdi; Hafeez, Khalid; … - In: Building corporate identity, image and reputation in …, (pp. 75-112). 2022
Persistent link: https://www.econbiz.de/10012609370
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Reputation : configuring the symmetrical and asymmetrical paths to architecture in a retail setting
Foroudi, Mohammad Mahdi; Foroudi, Pantea; Jin, Zhongqi - In: Building corporate identity, image and reputation in …, (pp. 113-139). 2022
Persistent link: https://www.econbiz.de/10012609374
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Conceptualising sensory brand experience : using review of knowledge fields to identify potential future research direction
Zha, Dongmei; Foroudi, Pantea; Jin, Zhongqi; Melewar, T. C. - In: Building corporate identity, image and reputation in …, (pp. 140-168). 2022
Persistent link: https://www.econbiz.de/10012609379
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Value co-creation behaviour : antecedents and consequences
Alqayed, Yousef; Foroudi, Pantea; Dennis, Charles; … - In: Building corporate identity, image and reputation in …, (pp. 218-259). 2022
Persistent link: https://www.econbiz.de/10012609394
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An assessment of customer experience concept : looking back to move forward
Zha, Dongmei; Marvi, Reza; Foroudi, Pantea; Dennis, Charles - In: Building corporate identity, image and reputation in …, (pp. 260-288). 2022
Persistent link: https://www.econbiz.de/10012609400
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Employee occupational identity
Jerez-Jerez, Maria J.; Melewar, T. C.; Foroudi, Pantea - In: Building corporate identity, image and reputation in …, (pp. 289-306). 2022
Persistent link: https://www.econbiz.de/10012609401
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Behavioural intentions in the UK fashion industry : the impact of perceived fashion innovativeness on fashion brand image with the moderating role of social media marketing and lov...
Lari, Helnaz Ahmadi; Foroudi, Pantea; Imani, Saheb - In: Building corporate identity, image and reputation in …, (pp. 307-346). 2022
Persistent link: https://www.econbiz.de/10012609402
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Take a new turn : relationships between corporate identity management and corporate reputation in a hospitality context
Foroudi, Pantea; Marvi, Reza; Izadi, Javad Z. D.; … - In: Building corporate identity, image and reputation in …, (pp. 365-400). 2022
Persistent link: https://www.econbiz.de/10012609406