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Revealing customer dominant logic in healthcare services
Seppänen, Kaisa; Huiskonen, Janne; Koivuniemi, Jouni; … - In: International journal of services and operations management 26 (2017) 1, pp. 1-17
Persistent link: https://www.econbiz.de/10011719181
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Customer-perceived service wellbeing in a transformative framework : research propositions in the area of health services
Islam, Shahidul; Muhamad, Nazlida; Sumardi, Wardah Hakimah - In: International review on public and non-profit marketing 19 (2022) 1, pp. 219-245
Persistent link: https://www.econbiz.de/10013168702
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Customer service co-creation literacy for better service value : evidence from the health-care sector
Tram-Anh Ngoc Pham; Hau Nguyen Le; Nguyen, Dung Tien; … - In: The journal of services marketing 36 (2022) 7, pp. 940-951
Persistent link: https://www.econbiz.de/10013407621
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Value co-creation on a shared healthcare platform : impact on service innovation, perceived value and patient welfare
Akter, Shahriar; Babu, Mujahid Mohiuddin; Hossain, Md Afnan - In: Journal of business research : JBR 140 (2022), pp. 95-106
Persistent link: https://www.econbiz.de/10013040704
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Developing customer-oriented service bundles : the case of Finnish public healthcare
Järvi, Henna; Immonen, Mika; Pynnönen, Mikko - In: International journal of business innovation and research 11 (2016) 3, pp. 326-344
Persistent link: https://www.econbiz.de/10011667740
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Value co-creation in health care networks : international perspective
Matysiewicz, Justyna - In: Annales Universitatis Mariae Curie-Skłodowska / H 51 (2017) 2, pp. 177-183
Persistent link: https://www.econbiz.de/10011985677
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Integrated health care and value co-creation : a beneficial fusion to improve patient outcomes and service efficacy
Davey, Janet; Krisjanous, Jayne - In: Australasian marketing journal : AMJ ; official journal … 31 (2023) 1, pp. 49-59
Persistent link: https://www.econbiz.de/10014228873
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The role of customer operant resources in health care value creation
Le Nguyen Hau - In: Service business 13 (2019) 3, pp. 457-478
Persistent link: https://www.econbiz.de/10012124352
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The role of service encounter interaction behavior in activating customer participation and co-creating value in the health care service
Le Nguyen Hau; Pham Ngoc Tram Anh; Pham Ngoc Thuy; Tran … - In: Journal of economic development 23 (2016) 2, pp. 100-119
Persistent link: https://www.econbiz.de/10011647701
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Co-creation practices : their role in shaping a health care ecosystem
Frow, Pennie; McColl-Kennedy, Janet R.; Payne, Adrian - In: Industrial marketing management : the international … 56 (2016), pp. 24-39
Persistent link: https://www.econbiz.de/10011531224