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Consumer Response to Aesthetic Mass Customization

Mugge, Ruth; Brunel, Frederic F.; Schoormans, Jan - 2020

Although recent research has explored consumers’ reactions towards mass customization (MC) in general, these studies have considered aesthetic and functional MC as one and the same. In the present article, we focus specifically on consumer response to aesthetic MC because there are some unique...

Persistent link: https://www.econbiz.de/10014039993

Examining consumers' perceptions of a 3D printing integrated apparel : a functional, expressive and aesthetic (FEA) perspective

Cui, Tianyu; Chattaraman, Veena; Sun, Lushan - In: Journal of fashion marketing and management 26 (2022) 2, pp. 266-288

Persistent link: https://www.econbiz.de/10013162353

Thinking outside the bottle : effects of alternative wine packaging

Orlowski, Marissa; Lefebvre, Sarah; Back, Robin M. - In: Journal of retailing and consumer services 69 (2022), pp. 1-14

Persistent link: https://www.econbiz.de/10013401757

The aesthetics of brand name design : form, fit, fluency, and phonetics

Roche, Sarah; Shrum, L. J.; Lowrey, Tina M. - In: The psychology of design : creating consumer appeal ; …, (pp. 180-196). 2016

Persistent link: https://www.econbiz.de/10011593197

New product design : concept, measurement, and consequences

Homburg, Christian; Schwemmle, Martin; Kuehnl, Christina - In: Journal of marketing 79 (2015) 3, pp. 41-56

Persistent link: https://www.econbiz.de/10011485860

Buying beauty for the long run : (mis)predicting liking of product aesthetics

Buechel, Eva C.; Townsend, Claudia - In: Journal of consumer research : JCR ; an … 45 (2018) 2, pp. 275-297

Persistent link: https://www.econbiz.de/10011900546

Is two always better than one? : customer perception on the merger of startup decacorn companies

Putra, Ilham Fauzan; Windasari, Nila Armelia; … - In: Journal of open innovation : technology, market, and … 7 (2021) 4, pp. 1-22

million monthly active users. The Merger triggers a new perception for customers and has an impact on the level of Brand … Loyalty. However, no research examines how customer perception to mergers between the startup with decacorn status. Therefore …, this study intends to fill this gap. Using the mix method approach, this study investigates how customer perception of …

Persistent link: https://www.econbiz.de/10012695913

Destination aesthetics and aesthetic distance in tourism experience

Kirillova, Ksenia; Lehto, Xinran Y. - In: Journal of travel and tourism marketing 32 (2015) 7/8, pp. 1051-1068

Persistent link: https://www.econbiz.de/10011409865

Cutting through the clutter : purchase intentions as a function of packaging instrumentality, aesthetics, and symbolism

Vilnai-Yavetz, Iris; Ran, Koren - In: The international review of retail, distribution and … 23 (2013) 4, pp. 394-417

Persistent link: https://www.econbiz.de/10009788547

It's too pretty to use! : when and how enhanced product aesthetics discourage usage and lower consumption enjoyment

Wu, Freeman; Samper, Adriana; Morales, Andrea C.; … - In: Journal of consumer research : JCR ; an … 44 (2017) 3, pp. 651-672

Persistent link: https://www.econbiz.de/10011755406