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Red ocean traps
Kim, W. Chan; Mauborgne, Renée - In: Harvard business review : HBR 93 (2015) 3, pp. 68-73
Persistent link: https://www.econbiz.de/10010504023
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Detection and measurement of sales cannibalization in information technology markets
Novelli, Francesco - 2015
Persistent link: https://www.econbiz.de/10011333467
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Risk-taking for entrepreneurial new entry : risk-taking dimensions and contingencies
Guo, Zhaoyang; Jiang, Wei - In: International entrepreneurship and management journal 16 (2020) 2, pp. 739-781
Persistent link: https://www.econbiz.de/10012226473
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New product success and cannibalization : analyzing the constituent sources of new product market share
Ahmadi, Iman; Ringel, Daniel; Skiera, Bernd - In: Pricing and competition in markets : analytical and …, (pp. 137-176). 2018
Persistent link: https://www.econbiz.de/10012169588
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From pioneering orientation to new product performance through competitive tactics in SMEs
García-Villaverde, Pedro M.; Parra-Requena, Gloria; … - In: Business research quarterly : BRQ 20 (2017) 4, pp. 275-290
Persistent link: https://www.econbiz.de/10011751013
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Handbook of research on new product development
Golder, Peter N. (ed.); Mitra, Debanjan (ed.) - 2018
Persistent link: https://www.econbiz.de/10011781157
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Old firms and new products : does experience increase survival?
Lawless, Martina; Studnicka, Zuzanna - 2018
We examine the relationship between exporting experience and the duration of firm export product flows. We find that more experienced firms (in years of exporting) show a higher probability of failure associated with the introduction of new products. On the other hand, firms with broader export...
Persistent link: https://www.econbiz.de/10011793253
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How leaders market and commercialize healthcare technology innovation
Mooney, Roxie; Dwyer, Rocky J. - In: Journal of business and economic perspectives 44 (2017) 2, pp. 49-71
Persistent link: https://www.econbiz.de/10011794622
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Old firms and new products : does experience increase survival?
Lawless, Martina; Studnicka, Zuzanna - 2018
We examine the relationship between exporting experience and the duration of firm export product flows. We find that more experienced firms (in years of exporting) show a higher probability of failure associated with the introduction of new products. Although apparently counter-intuitive, we...
Persistent link: https://www.econbiz.de/10011795306