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Taylor, Charles Raymond (contributor); … - 2007 - 1. ed.

Persistent link: https://www.econbiz.de/10003444215

Do online brand communities help build and maintain relationships with consumers? : a network theory approach

Lee, Hyun Joung; Lee, Doo-hee; Taylor, Charles Raymond; … - In: The journal of brand management : an international journal 19 (2011/12) 3, pp. 213-227

Persistent link: https://www.econbiz.de/10009409559

Voluntary self-disclosure of information on the Internet : a multimethod study of the motivations and consequences of disclosing information on blogs

Lee, Doo-Hee; Im, Seunghee; Taylor, Charles Raymond - In: Psychology & marketing 25 (2008) 7, pp. 692-710

Persistent link: https://www.econbiz.de/10003748358

Are banner advertisements in online games effective?

Yeu, Minsun; Yoon, Hee-sook; Taylor, Charles Raymond; … - In: Journal of advertising : official publication of the … 42 (2013) 2/3, pp. 241-250

Persistent link: https://www.econbiz.de/10009778515

Cross-cultural buyer behavior

Taylor, Charles Raymond (contributor); … - 2007

Introduction: cross-cultural issues in buyer behavior / Charles R. Taylor, Doo-Hee Lee -- Does DTC prescription drug advertising provide information or create market power: evidence from the U.S. and New Zealand / Charles R. Taylor, Michael L. Capella, John C. Kozup -- Skepticism toward...

Persistent link: https://www.econbiz.de/10012049775

New directions in international advertising research

Taylor, Charles Raymond (contributor); … - 2002 - 1. ed

Persistent link: https://www.econbiz.de/10001687364

Editorial: Should tax deductibility for advertising be eliminated? : the research evidence says no

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 33 (2014) 2, pp. 197-202

Persistent link: https://www.econbiz.de/10010362930

Editorial: On the economic effects of advertising : evidence that advertising

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 32 (2013) 3, pp. 339-342

Persistent link: https://www.econbiz.de/10009789462

Editorial: Corporate social resposibility and advertising : does it extend to taking stances on social issues?

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 33 (2014) 1, pp. 11-15

Persistent link: https://www.econbiz.de/10010256890

Editorial: Conducting state-of-the-art cross-cultural research

Taylor, Charles Raymond - In: International journal of advertising : the quarterly … 33 (2014) 4, pp. 627-631

Persistent link: https://www.econbiz.de/10010466405

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