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-entrepreneurs are increasingly looking for new forms of activity during crisis. The Artistry-Creativity-Entrepreneurship Matrix which … personality with underlining of creativity; 2) business looking for new types of customers and/or wanting to understand more … entrepreneurs. Distinction between artistry and creativity is marked here clearly. The application of the theory of aesthetics from …
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1 Introduction -- 1.1 Introduction -- 1.2 Background to Design Thinking for new Business Contexts -- 1.3 Structure of Content -- 1.4 Using the Book: A Reader’s Guide -- 2 Evolution of the Relationship Between Design and Business Activities -- 2.1 Introduction -- 2.2 Design Thinking and...
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