Consumer segmentation is an important tool for dealing with the often strongly differing consumer preferences in many markets for fast-moving consumer goods. Therefore, this study analyses the factors that can distinguish the different consumer segments for green all-purpose adhesives in...

In contrast to the increasing use of GM plants in world-wide agriculture, the acceptance of GM food is still low in the European Union (EU). In order to ensure freedom of choice for consumers and users of GM and non-GM products, GM food and feed products have to be labeled in case a tolerance...

The decision for buying a heating system is a long-term one, as many different aspects have an influence on this choice which were analyzed in a Germany-wide, written survey. The respondents (only owners of a private house) had to answer questions about their attitude towards e.g. economic,...

Decentral renewable energy supply requires a higher number of plants and affected residents since centuries. Despite many advantages, like e.g. reduction of greenhouse gases due to use of renewable energies, residents are confronted with various emissions due to such plants. However, the...

The decision for buying a heating system is a long-term one, as many different aspects have an influence on this choice which were analysed in a Germany-wide, written survey. The respondents (only owners of a private house) had to answer questions about their attitude towards e.g. economics,...

This articles reviews the purchase behaviour of consumers for plants and the attitude towards horticultural novelties. The palm, Trachycarpus wagnerianus especially, is the main focus of this study. Based on a survey of 408 customers in Bavaria during autumn 2009, the results gave an impression...

The outcomes of a survey analysing public acceptance of biomass cogeneration heat (and power) plants (BCH(P)P's) of 3,000 Bavarian households in the neighbourhood of ten BCH(P)P's are reported in this paper. Acceptance was measured in two different distances to plants in order to check for the...