"This book is an authoritative reference source for scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations, highlighting pertinent theories and techniques for improving communication and ensuring successful...

We apply the product impact measurement framework of the Impact-Weighted Accounts Initiative (IWAI) in two competitor companies within the interactive media and services industry. We design a monetization methodology that allows us to calculate monetary impact estimates for key welfare effects...

Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on...

Social media open up new possibilities for firms to exploit information from various external sources. Does this information help firms to become more innovative? Combining firm-level survey data with information from firms' Facebook pages, we study the role that firms' and users' activities on...

"This book is an authoritative reference source for scholarly research on the application of social networking platforms to enhance knowledge sharing and innovative practice within organizations, highlighting pertinent theories and techniques for improving communication and ensuring successful...