Purpose The unprecedented development of hotel-branded mobile applications (apps) has been instrumental in facilitating the rich guest–hotel interactions, thus contributing to a high personalization of services. For true personalization, guests need to provide personal information via apps....

Purpose – This paper aims to identify systematic ways of linking club members’ behavioral and demographic characteristics to their use of mobile devices in clubs. While the traditional private club experience is characterized by intensive personalization and face-to-face interactions, clubs...