Provides information on the largest consumer market in the world – China. Examines education, age, lifestyle and demographics of the Chinese population. Considers Chinese perceptions of US products. Concludes that US companies′ success in China depends on target marketing, marketing...

Examines the phenomenon of price signalling whereby consumer goods manufacturers attempt to signal higher quality via a higher price when objective product quality is, in fact, not demonstrably higher. Shows that higher price alone does not succeed in signalling higher quality, but that higher...

This paper deals with the rationales which prevail in the organisation of the communication function of international companies, ie the reasons which govern this organisation and the principal patterns and underlying conceptions of corporate communication. Beyond the logic or absence of logic in...