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Small and medium-sized enterprises (SMEs) play an important role in economic and development growth, particularly in developing countries. Their success depends on the expansion of their markets across borders, based on the strategies adopted, in which differentiation strategies and positional...
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and individual factors affect innovation performance in new-venture businesses. In response to the call for research on … strategies-and innovation performance. The study finds that the relationship is mediated by founding-team marketing capabilities … exploratory strategy-but not exploitative strategy-and innovation performance. …
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