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Price smarter on the Net
Baker, Walter; Marn, Michael V.; Zawada, Craig - In: Harvard business review on pricing, (pp. 155-170). 2008
Persistent link: https://www.econbiz.de/10003780946
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Innovations in determining willingness-to-pay for B2B companies
Biehn, Niels; Zawada, Craig - In: Innovation in pricing : contemporary theories and best …, (pp. 288-297). 2013
Persistent link: https://www.econbiz.de/10009628014
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Translating pricing-software-enabled capabilities to meaningful financial impacts
Zawada, Craig; Collins, Jeffery; Fuehne, Doug - In: The ROI of pricing : measuring the impact and making …, (pp. 175-189). 2014
Persistent link: https://www.econbiz.de/10010240054
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Pricing : from good to world class/ Craig Zawada and Mike Marn
Zawada, Craig; Marn, Mike - In: Visionary pricing : reflections and advances in honor …, (pp. 259-273). 2012
Persistent link: https://www.econbiz.de/10009678016
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BEST PRACTICE - Price Smarter on the Net
Baker, Walter; Marn, Mike; Zawada, Craig - In: Harvard business review : HBR 79 (2001) 2, pp. 122-127
Persistent link: https://www.econbiz.de/10005952331
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How Much Can We Charge? - In handling all of the details involved after a merger is completed, a lot of companies are missing a major opportunity to rethink their pricing.
Zawada, Craig - In: Across the board 38 (2001) 6, pp. 41-46
Persistent link: https://www.econbiz.de/10006696291