Common marketing strategies include emphasizing products’ “green†or environmentally friendly at-tributes and characteristics to appeal to a growing market of environmentally conscious consumers. While previous studies have used product labels such as “eco-friendly,â€...

Although there is growing public awareness and concern about environmental issues, incentive mechanisms leading individuals to engage in pro-environmental behaviors remain less investigated. This article examines the impact of bottle deposit laws, municipal recycling programs, and the ease of...

Plants are often merchandised with minimal packaging, thus, consumers have only the plant itself (intrinsic cue) or information signs (extrinsic cues) on which to assess product and on which to base their purchase decision. Our objective was to explore consumers’ preference for select plant...

The IFAMR is published quarterly by the International Food and Agribusiness Management Association. www.ifama.org

Although consumer behavior research has investigated impulsive buying behavior since the early 1950s, no studies explored the relationship between eye gaze metrics, buying impulsiveness scores and purchase decisions. The present study is a preliminary approach to setting consumer purchase...