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Vol 2013, No 1303 (2013): The impact of a mega-event on city branding: The European Capital of Culture 2010 and the image of Istanbul
Dogan, Evinc; Sirkeci, Ibrahim - In: Border Crossing: Transnational Working Papers 2013 (2013) 1303, pp. 29-50
context of the European Capital of Culture (ECoC) 2010. Istanbul “took the stage” as one of the three ECoC cities (Essen for … visitors became the spectators of the events. Organisers and agents of the ECoC 2010 seemed to rebrand Istanbul as a “world … attempt to turn Istanbul to a global city. In this study we examine posters used during the ECoC 2010 to see whether this was …
Persistent link: https://www.econbiz.de/10011118296
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My city - my brand : the role of residents in place branding
Braun, Erik; Kavaratzis, Mihalis; Zenker, Sebastian - 2010
and brand of their city. Fourthly, they are also citizens and are vital for the political legitimisation of the whole …
Persistent link: https://www.econbiz.de/10012618833
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Strategic management of the Malaga brand through open innovation : tourists and residents' perception
Cruz-Ruiz, Elena; Ruiz Romero de la Cruz, Elena; … - In: Journal of open innovation : technology, market, and … 8 (2022) 1, pp. 1-17
’ perception is known, seeking to reconcile the interests of visitors and citizens with the aim of collaborating in the creation of …
Persistent link: https://www.econbiz.de/10012801981
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The role of patriotism in the city-brand-sport-event relationship
Kapareliotis, Ilias; Voutsina, Katerina - In: International journal of sport management and marketing … 20 (2020) 1/2, pp. 118-130
Persistent link: https://www.econbiz.de/10012523266
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Pivoting the role of government in the business and society interface : a stakeholder perspective
Dahan, Nicolas M.; Doh, Jonathan P.; Raelin, Jonathan D. - In: Journal of business ethics : JOBE 131 (2015) 3, pp. 665-680
Persistent link: https://www.econbiz.de/10011397012
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An empirical investigation of electronic government service quality : from the demand-side stakeholder perspective
Shareel, Mahumd Akhter; Archer, Norman P.; Dwivedi, … - In: Total quality management & business excellence : an … 26 (2015) 3/4, pp. 339-354
Persistent link: https://www.econbiz.de/10011300186
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Stakeholders engagement in city brand development: mechanisms classification and methods of estimation
Dubeykovskiy, Vasily - In: Public administration issues (2014) 4, pp. 153-178
Stakeholders engagement is one of the most urgent issues in city branding today. Over the last few years this new part … stakeholders is already a well investigated issue in the corporate branding, but the city is a thing of a different nature, so the … and methods of engaging city brand stakeholders, as well as the ways of estimating their efficiency.The theoretical part …
Persistent link: https://www.econbiz.de/10011228148
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The impact of city reputation on city performance
Delgado-García, Juan B.; Quevedo Puente, Esther de; … - In: Regional studies 52 (2018) 8, pp. 1098-1110
Persistent link: https://www.econbiz.de/10012065172
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A theoretical approach for sustainable communication in city branding : multilateral symmetrical communication model
Bıçakçı, Ayşe Banu; Genel, Zeynep - In: Strategic place branding methodologies and theory for …, (pp. 41-66). 2017
Persistent link: https://www.econbiz.de/10011692408
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The ambiguity of place branding consultancy : working with stakeholders in Rio de Janeiro
Sztejnberg, Raquel Goulart; Giovanardi, Massimo - In: Journal of marketing management : MM 33 (2017) 5/6, pp. 421-445
Persistent link: https://www.econbiz.de/10011709135