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Some companies engage in mass fundraising - where thousands of recipients are asked to make small donations - in addition to their core business. Via a corpo-rate social responsibility (CSR) channel this may increase sales. However, recent research uncovered significant "ask avoidance" which, if...
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, we study whether trustees can signal their trustworthiness by giving to charity. Our results show that donors are indeed … generosity, such as investments in corporate social responsibility or donations to charity during a political campaign, can …
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effectiveness of social incentives - that take the form of a donation received by a charity of the subject's choice - to financial …
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