Goods donations increase charitable credit for low-warmth donors
Year of publication: |
August 2018
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Authors: | Gershon, Rachel ; Cryder, Cynthia |
Published in: |
Journal of consumer research : JCR ; an interdisciplinary bimonthly. - Oxford : Oxford University Press, ISSN 0093-5301, ZDB-ID 188686-1. - Vol. 45.2018, 2, p. 451-469
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Subject: | prosocial behavior | warmth | communal and exchange | donation type | branding | charitable credit | corporate social responsibility | Fundraising | Corporate Social Responsibility | Corporate social responsibility | Wohltätigkeit | Charity | Altruismus | Altruism | Nonprofit-Organisation | Nonprofit organization | Soziales Verhalten | Social behaviour | Gemeinnützige Organisation | Charitable organization |
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