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The impact of market orientation on new product performance through product launch quality : a resource-based view

Fakhreddin, Farbod; Foroudi, Pantea - In: Cogent business & management 9 (2022) 1, pp. 1-22

Grounded on the resource-based view, this study aims to examine the mediating role of product launch quality as a deployment mechanism in the association between market orientation and new product performance. Conducting an on-site survey of Iranian manufacturing industries, this study applies...

Persistent link: https://www.econbiz.de/10014433994

Customer involvement in new product development of tile and ceramic industry

Mirfakhradini, Seyed Haidar; Safari, Khalil; Shaabani, Akram - In: International journal of productivity and quality … 25 (2018) 1, pp. 108-138

Persistent link: https://www.econbiz.de/10011980004

The interaction of intuition and rationality during escalated NPD decisions : an investigation of decision-makers’ affective states

Röth, Tobias; Spieth, Patrick; Joachim, Verena - In: International journal of innovation management 24 (2020) 4, pp. 2050033-1-2050033-31

Persistent link: https://www.econbiz.de/10012252113

A comparison of proactive and reactive environmental strategies in green product innovatio

Genç, Ebru; Di Benedetto, C. Anthony - In: International journal of innovation and sustainable … 13 (2019) 3/4, pp. 431-451

Persistent link: https://www.econbiz.de/10012115283

A new apparel product development framework for performance clothing industry

De Silva, R. K. Jayamali; Rupasinghe, Thashika D. - In: International journal of product development : IJPD 22 (2017/2018) 4, pp. 276-292

Persistent link: https://www.econbiz.de/10011882646

Driving sustained competitive advantage through agility, NPD and innovation for telecommunication service providers

Devandran Muthu; Indra Thangavelu - In: International journal of business competition and … 6 (2019) 4, pp. 244-272

Persistent link: https://www.econbiz.de/10012162615

The organisational communication role to the cross-functional collaboration on the product development process

Kolling, Camila; Cruz, Cassiana Maris Lima; Medeiros, … - In: International journal of business innovation and … 29 (2022) 1, pp. 105-126

Persistent link: https://www.econbiz.de/10013462198

The application of eco-compass method in sustainable product development

Brzustewicz, Paweł - In: Acta scientiarum polonorum / Oeconomia : czasopismo … 15 (2016) 1, pp. 5-14

Persistent link: https://www.econbiz.de/10011477051

Intention : customer perceived market orientation and perceived environmental sustainability information

Millson, Murray R. - In: International journal of technology marketing : IJTMkt 10 (2015) 3, pp. 248-265

Persistent link: https://www.econbiz.de/10011478336

An evaluation tool for sustainable new product development using analytic hierarchy process approach

Biju, P.L.; Shalij, P.R.; Prabhushankar, G.V. - In: International journal of innovation and sustainable … 11 (2017) 4, pp. 393-413

Persistent link: https://www.econbiz.de/10011732323