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del Barrio-García, Salvador
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A review of psycho- vs. socio-linguistics theories : an application to marketing research
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 227-255)
.
2015
Persistent link: https://www.econbiz.de/10011396940
Saved in:
2
The moderating role of language on perceived risk and information-processing online
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Analyzing the cultural diversity of consumers in the …
,
(pp. 320-345)
.
2015
Persistent link: https://www.econbiz.de/10011396958
Saved in:
3
Analyzing the cultural diversity of consumers in the global marketplace
Alcantara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305438
Saved in:
4
Analyzing the cultural diversity of consumers in the global marketplace
Alcántara-Pilar, Juan Miguel
(
ed.
); …
-
2015
Persistent link: https://www.econbiz.de/10011305472
Saved in:
5
Antecedents of attitudes toward the website : the moderating role of long-term orientation and individualism
Al´cantara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
Cross cultural management : an international journal
22
(
2015
)
3
,
pp. 379-404
Persistent link: https://www.econbiz.de/10011312564
Saved in:
6
Motivational duality in online consumer behaviour : website usability and flow state as moderating factors
Alcántara-Pilar, Juan Miguel
;
Barrio-García, Salvador del
- In:
International journal of business and economics
14
(
2015
)
1
,
pp. 79-104
Persistent link: https://www.econbiz.de/10011316492
Saved in:
7
Building brand image through online sales promotion : a comparative study between the Web user's experience and their promotion-proneness
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
The changing roles of advertising : [extended versions …
,
(pp. 87-102)
.
2013
Persistent link: https://www.econbiz.de/10009773049
Saved in:
8
The quality of Internet-user recall : a comparative analysis by online sales-promotion types
Crespo-Almendros, Esmeralda
;
Barrio-García, Salvador del
- In:
Journal of advertising research
54
(
2014
)
1
,
pp. 56-70
Persistent link: https://www.econbiz.de/10010354587
Saved in:
9
Discovering prominent themes in integrated marketing communication research from 1991 to 2012 : a co-word analytic approach
Muñoz-Leiva, Francisco
;
Porcu, Lucia
;
Barrio-García, …
- In:
International journal of advertising : the quarterly …
34
(
2015
)
4
,
pp. 678-701
Persistent link: https://www.econbiz.de/10011547711
Saved in:
10
Examining the mediating role of integrated marketing communication on the relationship between adhocracy culture and brand advantage
Porcu, Lucia
;
Barrio-García, Salvador del
; …
- In:
Bridging the gap between advertising academia and practice
,
(pp. 281-295)
.
2017
Persistent link: https://www.econbiz.de/10011540401
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