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Effects of critical brand elements on wine purchasing behaviour in the Mexican market

Fernández Reyes, Lucía; Rajagopal - In: International journal of business competition and … 3 (2014) 3, pp. 189-212

Persistent link: https://www.econbiz.de/10010393792

Organisation et gouvernance de la filière vitivinicole de Rioja (Espagne)

Brémond, Joël - In: Stratégies des territoires vitivinicoles : clusters, …, (pp. 71-77). 2014

Persistent link: https://www.econbiz.de/10010442549

Les facteurs clés de succès d'un système productif local entrepreneurial et d'un cluster en avance sur son temps : le Sancerre

Michaux, Valéry; Charters, Steve; Jolly, Sylvie - In: Stratégies des territoires vitivinicoles : clusters, …, (pp. 57-70). 2014

Persistent link: https://www.econbiz.de/10010442552

Stratégie des territoires vitivinicoles, clusters, gouvernance et marque territoriale : des concepts aux situations réelles, quels enseignements?

Charters, Steve; Michaux, Valéry - In: Stratégies des territoires vitivinicoles : clusters, …, (pp. 13-37). 2014

Persistent link: https://www.econbiz.de/10010442629

Wine Tourists’ Destination Region Brand Image Perception and Antecedents : Conceptualization of a Winescape Framework

Bruwer, Johan - 2013

This study conceptualizes the winescape framework using a wine region's image as perceived by wine tourists, in the … priori approach, it identifies the winescape construct in a framework of eight dimensions within the wine tourism environment … in a study with 996 respondents in a well-known Canadian wine region. The most important dimension of the winescape is …

Persistent link: https://www.econbiz.de/10013086101

Assessing Multilateral vs. Bilateral Agreements and Geographic Indications Through International Food and Wine

Waye, Vicki C. - 2013

Geographic indications designate the geographical origin of goods and function as trademarks would in an intellectual property regime. Primarily, geographic indications protect image or brand as opposed to the traditional patents, design, and copyrights aims of creation, invention and...

Persistent link: https://www.econbiz.de/10013072794

The impact of country of origin on brand equity : an analysis of the wine sector

Passagem, Nadia; Crespo, Cátia Fernandes; Almeida, … - In: Wine Economics and Policy 9 (2020) 2, pp. 63-81

selected wine as the product category and data were collected from Portuguese and Canadian consumers. Our conceptual framework …

Persistent link: https://www.econbiz.de/10012510953

Effect of region of origin on willingness to pay for wine : an experimental auction

Ferreira, Carla; Pinto, Lígia M. Costa; … - In: Applied economics 53 (2021) 32, pp. 3715-3729

Persistent link: https://www.econbiz.de/10012589534

Wine terroir commitment in the development of a wine destination

Capitello, Roberta; Sidali, Katia Laura; Schamel, Günter - In: The Cornell hospitality quarterly 62 (2021) 3, pp. 313-323

Persistent link: https://www.econbiz.de/10012591190

Regional determinants of Hungarian wine prices : the role of geographical indications, objective quality and individual reputation

Gál, Peter; Jambor, Attila; Kovács, Sándor - In: Wine Economics and Policy 10 (2021) 1, pp. 119-132

Analysing the determinants of wine prices has always been a field of interest in the wine economics literature. By … or treated as simple dummy variables. The aim of this paper is to analyse the determinants of wine prices at the regional … Hungarian wines. This approach is able to capture the regional specialties of wine production and provides a better insight into …

Persistent link: https://www.econbiz.de/10012608920