The impact of country of origin on brand equity : an analysis of the wine sector
Year of publication: |
2020
|
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Authors: | Passagem, Nadia ; Crespo, Cátia Fernandes ; Almeida, Nuno Miguel Castaheira |
Published in: |
Wine Economics and Policy. - Firenze University Press : [Verlag nicht ermittelbar], ISSN 2212-9774, ZDB-ID 2711054-0. - Vol. 9.2020, 2, p. 63-81
|
Subject: | Country Of Origin | brand equity | wine sector | loyalty | awareness | brand associations | perceived quality | Markenimage | Brand image | Herkunftsbezeichnung | Designation of origin | Wein | Wine | Weinbau | Wine industry | Konsumentenverhalten | Consumer behaviour | Markenführung | Brand management | Ursprungsregeln | Rules of origin |
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