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Special issue: Marketing innovative technology solutions in global market : insights and perspectives
Brem, Alexander (contributor) - 2015
Persistent link: https://www.econbiz.de/10011308468
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Prediction markets : a literature review 2014 following Tziralis and Tatsiopoulos
Horn, Christian F.; Ohneberg, Michael; Ivens, Bjoern S.; … - In: The journal of prediction markets 8 (2014) 2, pp. 89-126
Persistent link: https://www.econbiz.de/10010530206
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Special issue: Action for innovation : marketing inventions with success
Brem, Alexander (contributor) - 2013
Persistent link: https://www.econbiz.de/10009759287
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Innovation management, lead-users, and social media : introduction of a conceptual framework for integrating social media tools in lead-user management
Ernst, Markus; Brem, Alexander; Voigt, Kai-Ingo - In: Social media in strategic management, (pp. 169-195). 2013
Persistent link: https://www.econbiz.de/10010226689
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E-commerce for SMEs : empirical insights from three countries
Jahanshahi, Asghar Afshar; Zhang, Stephen X.; Brem, … - In: Journal of small business and enterprise development 20 (2013) 4, pp. 849-865
Persistent link: https://www.econbiz.de/10010230779
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Von Gutenberg zu Steve Jobs : Herausforderungen und Lösungen der Business Model Innovation dargestellt am Beispiel von (Fach-)Verlagen
Ammon, Thomas; Brem, Alexander - In: Kompendium Geschäftsmodell-Innovation : Grundlagen, …, (pp. 319-347). 2014
Persistent link: https://www.econbiz.de/10010386134
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Technology entrepreneurship, innovation and intrapreneurship : managing entrepreneurial activities in technology-intensive environments
Brem, Alexander; Borchardt, Jens - In: Handbook of research on techno-entrepreneurship : how …, (pp. 17-38). 2013
Persistent link: https://www.econbiz.de/10010257490
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Wer investiert warum? : eine Analyse von Investmententscheidungen bei Crowdfunding-Projekten
Brem, Alexander; Wassong, Niklas - In: Zeitschrift für KMU und Entrepreneurship : ZfKE 62 (2014) 1, pp. 31-55
Persistent link: https://www.econbiz.de/10010341478
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Damaging brands through market research : can customer involvement in prediction markets damage brands?
Horn, Christian Franz; Brem, Alexander; Ivens, Björn - In: Marketing intelligence & planning 32 (2014) 2, pp. 232-248
Persistent link: https://www.econbiz.de/10010364043
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Beyond traditional developmental models : a fresh perspective on entrepreneurial new venture creation
Becker, Alexander; Knyphausen-Aufseß, Dodo zu; Brem, … - In: International journal of entrepreneurial venturing 7 (2015) 2, pp. 152-172
Persistent link: https://www.econbiz.de/10011531058