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Integrating brand, retailer and end-customer perspectives
Glynn, Mark S. - In: Marketing theory 9 (2009) 1, pp. 137-140
Persistent link: https://www.econbiz.de/10003826413
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The trade marketing dimension : a strategy model for the retail landscape
Cijs, Ron; Berg, Herwin van den - 2008 - 1. ed., 2. impr.
Persistent link: https://www.econbiz.de/10003662093
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Slotting allowances and manufacturers' retail sales effort
Foros, Oystein (contributor); Kind, Hans Jarle (contributor) - 2008
A manufacturer's incentives to undertake non-contractible investments depend on the profit margin on her sales to the retailer, and slotting allowances can facilitate such incentives by increasing unit wholesale prices. At first glance, it is tempting to conclude that slotting allowances should...
Persistent link: https://www.econbiz.de/10003751122
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Supply Chain Champions : was sie tun und wie Sie einer werden
Thonemann, Ulrich (contributor) - 2004 - 1. Aufl., Nachdr
Persistent link: https://www.econbiz.de/10002863143
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Erfolgreiche Supply-Chain-Kooperation zwischen Einzelhandel und Konsumgüterherstellern : eine empirische Untersuchung der Händlerperspektive
Magnus, Karl-Hendrik - 2007 - 1. Aufl.
Persistent link: https://www.econbiz.de/10003400533
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Bargaining, mergers, and technology choice in bilaterally oligopolistic industries
Inderst, Roman; Wey, Christian - In: The Rand journal of economics 34 (2003) 1, pp. 1-19
Persistent link: https://www.econbiz.de/10001759946
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Supply-chain partnership between P&G and Wal-Mart
Grean, Michael; Shaw, Michael J. - In: E-business management : integration of Web technologies …, (pp. 155-171). 2003
Persistent link: https://www.econbiz.de/10001748618
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Systembildung, Konfliktfelder, strategische Allianzen - Konsequenzen für die Verbandslandschaft?
Wenzel, Holger - In: Marktstrategische Veränderungen in der …, (pp. 37-51). 2003
Persistent link: https://www.econbiz.de/10001793535
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Supply Chain Champions : was sie tun und wie Sie einer werden
Thonemann, Ulrich (contributor) - 2003 - 1. Aufl.
Persistent link: https://www.econbiz.de/10001772927