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Neuroökonomie : Grundlagen - Methoden - Anwendungen

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The brain in business : neuromarketing and organisational cognitive neuroscience

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Anwendung der neurowissenschaftlichen Erkenntnisse im Dienstleistungsmarketing

Bräuer, Anna Lena - In: Neue Entwicklungslinien im Dienstleistungsmarketing, (pp. 299-345). 2010

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Journal of neuroscience, psychology, and economics

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Fairness and cooperation are rewarding : evidence from social cognitive neuroscience

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The social cognitive neuroscience of organizations

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Toward an organizational cognitive neuroscience / by Michael J.R. Butler and Carl Senior -- Neuroimaging and … psychophysiological measurement in organizational research : an agenda for research in organizational cognitive neuroscience / by Nick Lee … Jean-Claude Dreher -- Neuro-gov : neuroscience as catalyst / by David John Farmer -- Fairness and cooperation are rewarding …

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Philosophical foundations of law and neuroscience

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War for brains

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Neurobiologie und Unternehmensrechnung

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