Some COST 605 Action participating countries have contributed to a survey on the above subject. The focus is on: 1) social parameters , demographics / employment:/income of needy/poor people, and for measured or assumed mobile service usage and spending 2) cases of individual or groups of needy...

Das essential thematisiert vier zentrale Entwicklungen, die die Praxis und Theorie von Marketing und Unternehmenskommunikation prägen: Marketing 4.0, Mittelstandskommunikation, Marketing-Mix und die Annäherung von Marketing und PR, wie sie beispielsweise bei Pokémon Go zu finden ist. Dabei...

China Mobile was the world's leading mobile communications service provider with over 400 million customers. In some cities, its penetration rate was over 100%. With such huge successes, Chairman Wang Jianzhou was exploring ways to expand its customer base. Nearly saturated in the cities, China...