1. Exploring a professional social network system to support learning in the workplace / Anthony "Skip" Basiel, Paul Coyne -- 2. Knowledge producing megamachines : the biggest Web 2.0 communities of the future / Laszlo Z. Karvalics -- 3. Web 2.0 driven sustainability reporting / Daniel Süpke,...

1. An introduction to social media marketing -- 2. Goal setting in a social environment -- 3. Achieving social media mastery: networking and implementing strategy -- 4. Participation is marketing: getting into the game -- 5. Using blogs to communicate, influence, and learn from your constituents...