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Less is more : an exploratory analysis of optimal visual appeal and linguistic style combinations in a salesperson's initial-contact e-mail to millennial buyers within marketing ch...
Dapko, Jennifer L.; Artis, Andrew B. - In: Journal of marketing channels : ... distribution … 21 (2014) 4, pp. 254-267
Persistent link: https://www.econbiz.de/10010463613
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Effects of communicating family ownership and organisational size on an applicant's attraction to a firm : an empirical examination in the USA and China
Botero, Isabel C. - In: Journal of family business strategy 5 (2014) 2, pp. 184-196
Persistent link: https://www.econbiz.de/10010390014
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The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing and leaderhip
Gillis, Tamara L. (ed.) - International Association of Business Communicators - 2006
Persistent link: https://www.econbiz.de/10003241080
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Media, messages, and men : new perspectives in communication
Merrill, John Calhoun; Lowenstein, Ralph L. - 1979 - 2. ed.
Persistent link: https://www.econbiz.de/10002300590
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The communication of marketing: a critical analysis of discursive practice
Brownlie, Douglas; Saren, Michael - In: Marketing communication : new approaches, technologies, …, (pp. 278-296). 2005
Persistent link: https://www.econbiz.de/10003247710
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Case studies in organizational communication : ethical perspectives and practices
May, Steve (contributor) - 2006
Persistent link: https://www.econbiz.de/10003095384
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Assessing integrated corporate communication
Pickton, David - In: Handbook of corporate communication and public …, (pp. 227-242). 2004
Persistent link: https://www.econbiz.de/10002559185
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The impact of communication on the accounting firm/client relationship
Koski, Timothy R.; Ehlen, Craig R.; Saxby, Carl L. - In: The journal of applied business research 20 (2004) 3, pp. 81-90
Persistent link: https://www.econbiz.de/10002237727
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Can quality communication improve business relationships?
Hinner, Michael B. - In: Introduction to business communication, (pp. 15-40). 2005
Persistent link: https://www.econbiz.de/10003131651
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Communication skills for effective management
Hargie, Owen; Dickson, David; Tourish, Dennis - 2004 - 1. publ.
Persistent link: https://www.econbiz.de/10001794594