Purpose: To the best of the authors’ knowledge, there is no study that investigates the historical roots of quantitative paradigm hegemony over the qualitative paradigm in marketing using a critical lens. The purpose of this paper is to stimulate thoughtful reflections among marketing...

Purpose The purpose of this paper is to contribute to the service literature by investigating post-consumption evaluation in the context of unwanted services. In particular, it intends to delineate the main characteristics of funeral services. Design/methodology/approach Given the lack of...

« L’année 2021 a marqué les 50 ans de l’entrée en vigueur, au Québec, de la Loi sur la protection du consommateur. Cet ouvrage présente un bilan du mouvement consumériste au Québec, traite des enjeux qui caractérisent le rapport de pouvoir entre organisations et consommateurs et...