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The effect of corporate branding dimensions on consumers' product evaluation: A cross-cultural analysis
Souiden, Nizar; Kassim, Norizan M.; Hong, Heung-Ja - In: European journal of marketing : EJM 40 (2006) 7, pp. 825-845
Persistent link: https://www.econbiz.de/10007271132
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Rethinking the TAM model: time to consider fun
Chtourou, Mohamed Saber; Souiden, Nizar - In: The journal of consumer marketing 27 (2010) 4, pp. 336-345
Persistent link: https://www.econbiz.de/10008433089
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The differential impact of trust types on inter-firm relationships : some empirical evidences from the Japanese eyeglass industry
Choi, Yong-hoon; Souiden, Nizar; Skandrani, Hamida - In: Asian business & management 11 (2012) 5, pp. 541-562
Persistent link: https://www.econbiz.de/10010076027
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Nutrition labelling: Employing consumer segmentation to enhance usefulness
Souiden, Nizar; Abdelaziz, Fouad Ben; Fauconnier, Audrey - In: The journal of brand management : an international journal 20 (2013) 4, pp. 267-282
Persistent link: https://www.econbiz.de/10010088324
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Consumer trust toward retail websites: Comparison between pure click and click-and-brick retailers
Toufaily, Elissar; Souiden, Nizar; Ladhari, Riadh - In: Journal of retailing and consumer services 20 (2013) 6, pp. 538-548
Persistent link: https://www.econbiz.de/10010172100
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Segmenting the Arab markets on the basis of marketing stimuli
Souiden, Nizar - In: International marketing review 19 (2002) 6, pp. 611-636
Persistent link: https://www.econbiz.de/10006261145
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Is Marketing Standardization Feasible among Arab Countries?
Souiden, Nizar - In: Journal of international marketing and marketing research 25 (2000) 2, pp. 69-94
Persistent link: https://www.econbiz.de/10006983551
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Marketing high-tech products in emerging markets: the differential impacts of country image and country-of-origin's image
Souiden, Nizar; Pons, Frank; Mayrand, Marie-Eve - In: The journal of product & brand management 20 (2011) 5, pp. 356-368
Persistent link: https://www.econbiz.de/10009286338
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Adolescent girls from a modern conservative culture: The impact of their social identity on their perception of brand symbolism
Souiden, Nizar; M'saad, Bouthaina - In: Psychology & marketing 28 (2011) 12, pp. 1133-1154
Persistent link: https://www.econbiz.de/10009796288
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The differential effect of acculturation modes on immigrant consumers' complaining behavior: the case of West African immigrants to Canada
Souiden, Nizar; Ladhari, Riadh - In: The journal of consumer marketing 28 (2011) 5, pp. 321-333
Persistent link: https://www.econbiz.de/10009181387