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Fundamental indexation via smoothed cap weights
Chen, Chen; Chen, Rong; Bassett, Gilbert W. - In: Journal of banking & finance 31 (2007) 11, pp. 3486-3502
Persistent link: https://www.econbiz.de/10007869916
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End-of-day stock trading volume prediction with a two-component hierarchical model
Chen, Shuhao; Chen, Rong; Ardell, Gary; Lin, Biquan - In: The journal of trading 6 (2011) 3, pp. 61-68
Persistent link: https://www.econbiz.de/10009881857
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Precise versus imprecise promotional rewards at small probabilities:: Moderating from purchase value and promotion budget
Yao, Qing; Chen, Rong; Zhao, Ping - In: European journal of marketing : EJM 47 (2013) 5, pp. 1006-1021
Persistent link: https://www.econbiz.de/10010132247
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Employing the participative paradigm as a valid empirical approach to gaining a greater understanding of contemporary supply chain and distribution management issues
Towers, Neil; Chen, Rong - In: International journal of retail & distribution management 36 (2008) 8, pp. 627-637
Persistent link: https://www.econbiz.de/10008074914
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Employing the participative paradigm as a valid empirical approach to gaining a greater understanding of contemporary supply chain and distribution management issues
Towers, Neil; Chen, Rong - In: International journal of retail & distribution management 36 (2008) 8-9, pp. 627-637
Persistent link: https://www.econbiz.de/10008091870
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F INFORMATION COMMERCE & TECHNOLOGY - Examination of brand knowledge, perceived risk and consumers' intention to adopt an online retailer Fc:140
Chen, Rong; He, Feng - In: Operations research, Management science : OR MS ; the … 44 (2004) 2, pp. 197-200
Persistent link: https://www.econbiz.de/10007789192
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Market entry barriers in China
Niu, Yongge; Dong, Lily C.; Chen, Rong - In: Journal of business research : JBR 65 (2012) 1, pp. 68-77
Persistent link: https://www.econbiz.de/10009819601
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Toward service innovation: An investigation of the business potential of mobile video services in China
Chen, Rong; Li, Zang; Chu, Chao-Hsien - In: Journal of technology management in China 6 (2011) 3, pp. 216-232
Persistent link: https://www.econbiz.de/10009331004
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Determinants of online service satisfaction and their impacts on behavioural intentions
Zeng, Fue; Hu, Zuohao; Chen, Rong; Yang, Zhilin - In: Total quality management & business excellence : an … 20 (2009) 9, pp. 953-970
Persistent link: https://www.econbiz.de/10008311704
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R&D, advertising and firm technical efficiency: an empirical analysis on Chinese and Japanese household appliance industry
He, Feng; Chen, Rong - In: International journal of services technology and management 16 (2011) 1, pp. 107-123
Persistent link: https://www.econbiz.de/10009255456